Diferencias entre SEO y SEM ·Comprar libro ·ISBN: 9788473565738

SEO tendencias para 2011


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Aquí os dejo una serie de tendencias SEO para 2011. Nos las cuenta Matt Cutts, preguntado por Danny Sullivan.

Google Instant, nuevo servicio de búsqueda


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Recientemente Google ha sacado Instant. Según fuentes del buscador, Google Instant es “una nueva función de búsqueda que muestra resultados mientras escribes. Estamos poniendo al límite nuestra tecnología e infraestructura para que encuentres lo que buscas más rápidamente.”

Las principales ventajas del servicio, según Google, son 3:

Búsquedas más rápidas: Al predecir tu búsqueda y mostrar resultados antes de que termines de escribirla, Google Instant puede ahorrar entre 2 y 5 segundos por búsqueda.

Predicciones más precisas: Incluso si no sabes lo que estás buscando exactamente, las predicciones te guiarán en tu búsqueda. La primera predicción se mostrará en gris para que puedas dejar de escribir en cuanto encuentres lo que buscas.

Resultados instantáneos: Cuando empieces a escribir, los resultados aparecerán como por arte de magia. Hasta ahora tenías que escribir la consulta de búsqueda completa, pulsar la tecla Intro y esperar a los resultados. Ahora los resultados aparecen directamente mientras escribes.

La revolución SEO estará en analizar como el usuario reaccionará ante una búsqueda a partir de ahora. Hagan juego, señores SEO.

Presentación de la segunda edición del libro en Alicante


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Y nos vamos a la maravillosa ciudad del Levante español para presentar oficialmente la versión 2.0 de nuestro libro.

La cita será el próximo día 10 de Mayo a las 19:00, en el foro del FNAC de Alicante. El evento contará con la participación de Miguel Orense, autor principal del libro SEO y será presentado por Fernando Maciá, experto SEO.

Estos son los datos resumen de la presentación:

Lugar: FNAC Alicante. Avda. Estación, 5 - 03003 Alicante. Ver en Google Maps.

Fecha y hora: lunes, 10 de Mayo a las 19:00.

Interviene: Miguel Orense, socio fundador de la Agencia de Marketing Online Kanvas Media y autor de “SEO - Cómo triunfar en buscadores”.

Presenta: Fernando Maciá, experto SEO y autor de “Posicionamiento en buscadores“.

Esperamos veros por allí.

Segunda edición del libro SEO en el Hoy es Marketing de Madrid


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Hoy se ha hecho oficial la publicación de la segunda edición del libro “SEO Cómo triunfar en buscadores”. Dentro del evento Hoy es marketing se han podido adquirir las primeras unidades.

Muy pronto hablaremos de las novedades que se incluyen en esta segunda edición. En 3 semanas estaremos en todas las librerías.