Diferencias entre SEO y SEM ·Comprar libro ·ISBN: 9788473565738

Muy pronto, segunda edición en librerías


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Ya queda poco para que la segunda edición de “SEO - Cómo triunfar en buscadores” esté disponible en librerías.

En esta segunda edición, con numerosos cambios, hemos intentado actualizar el libro lo máximo posible, recogiendo las últimas novedades dentro de los campos del posicionamiento en buscadores y marketing en medios sociales.

Os mantendremos informados sobre las presentaciones del libro en diferentes ciudades de España, así como la fecha de publicación de esta segunda edición.

El libro SEO en el Google I/O


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Recientemeente he estado en el evento Google I/O en San Francisco, donde tuve la oportunidad de ver en directo a Matt Cutts, Jefe Anti-Spam de Google, dentro del equipo de calidad y especialista en temas de SEO.

Aprovechamos para que Matt posase con un ejemplar del libro SEO Cómo triunfar en buscadores. Quizá en un futuro pueda utilizarlo como material de referencia dentro de su equipo, sobre todo los contenidos del capítulo 5, que hacen referencia al spam en buscadores. Contar con su valiosísimo feedback será todo un orgullo.

Agradecer a Matt la atención prestada y su simpatía.

El efecto Error 500


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Recientemente aparecimos en el blog de Antonio Ortiz, reconocido blogger y co-fundador de Weblogs SL.

Error500 es un weblog sobre tecnologías de la información y el conocimiento, centrado en el análisis de las últimas tendencias en internet y el impacto de las nuevas tecnologías en la sociedad. Aquí os dejo el review que se hizo sobre el libro SEO.

La abultada influencia y los muchos visitantes de este blog hicieron que consiguiésemos un importante pico de tráfico el día 17 de Marzo, día de la publicación del post en Error500, tal y como muestra el siguiente gráfico:

Respecto a lo que comenta Antonio, es cierto que varios temas, dada su novedad, se nos escaparon y tuvieron que quedar fuera de esta primera edición, como por ejemplo, el tema del microblogging. Lo tendremos en cuenta para nuevas ediciones.

En la librería Cervantes de Oviedo


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Nos hemos encontrado hoy con una grata sorpresa. Un queridísimo lector de este blog nos envía desde Oviedo unas fotos del escaparate de la librería más importante de Asturias (la librería Cervantes, de Oviedo):

Más en detalle, se puede ver la sección de libros SEO que han colocado en su escaparate, en donde se pueden ver 7 ejemplares de “SEO - Cómo triunfar en buscadores”.

Este pequeño homenaje es todo un orgullo para los autores del libro SEO.

La librería Cervantes, una de las librerías decanas de Asturias, se define así misma en su sitio web de la siguiente manera:

No son los más de millón y medio de títulos en nuestras bases de datos, ni los cien mil volúmenes de nuestras estanterías los que nos hacen distintos. No son tampoco nuestros servicios de envíos nacionales e internacionales, nuestra oficina de suscripciones a más de mil quinientas publicaciones de todo el mundo sin coste alguno extra para nuestros amigos, ni nuestra tarjeta de cliente. Ni siquiera nuestros servicios especializados que pueden solucionar lo mismo su regalo de empresa que ese detalle íntimo y sorprendente; o crear, a petición suya, un fondo bibliotecario de cualquier clase. Nada de eso. Lo que nos hace distintos es nuestra calidad de servicio.

En 1996 cumplimos 75 años desde que en aquel lejano Septiembre de 1921 D. Alfredo Quirós Fernández abriera las puertas de un modesto local en lo que entonces eran las afueras de Oviedo, quien iba a pensar que 75 años después ese fuera en centro neurálgico del comercio ovetense.