Diferencias entre SEO y SEM ·Comprar libro ·ISBN: 9788473565738

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17/11/2008    Spamloco
14/11/2008    ST Visual
15/11/2008    La Brújula Verde
14/11/2008    Blog Vexlan
14/11/2008    Portal Cultural Dosdoce
11/11/2008    El Blog Jorge Quintas
07/11/2008    Blog NepPortal
04/11/2008    Martin Fasani Blog
03/11/2008    Puro Marketing
30/10/2008    Blog Sioux Live
30/10/2008    Spamloco
29/10/2008    Dictina
29/10/2008    Interactiva Digital
29/10/2008    Control de la publicidad
29/10/2008    El rincón del publicista

¿Cómo le podemos explicar a los periodistas de las redacciones digitales la importancia del SEO?


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Gracias de nuevo a Rosa Jiménez Cano y su magnífica cobertura del evento “Blogs La Conversación”, llego a este video en donde Javier F. Barrera pregunta sobre un interesante tema:

Completo la pregunta con varios detalles:

- La importancia del “SEO periodístico” radica principalmente en la actual gran competitividad que reina en la prensa online: una buena estrategia SEO, unida a una rapidez de reacción en la publicación de noticias puede hacer que nuestra nota supera a la de la competencia.

- Las estrategias SEO orientadas a la prensa online deberán de ir encaminadas a mejorar la indexación global del periódico online, como medida fundamental de optimización SEO. Esto hará que suba la audiencia online del periódico, y por consiguiente su rentabilidad asociada a la venta de publicidad (que es lo que explico en el video).

- Otro caballo de batalla en el SEO de una redacción online será el copywriting, es decir, los titulares y artículos optimizados para SEO. Se tendrá que llegar a un consenso en donde mediante unas pautas de redacción SEO claras se optimicen los textos de cara a buscadores, sin cambiar, por supuesto, el sentido de la noticia.

En el libro SEO se describe el caso del diario ABC (gracias, Estrella), que mediante una buena estrategia de optimización SEO logró incrementar sensiblemente su saturación en buscadores

Agradecimientos y apoyos


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Estamos agradecidos a muchas personas que, gracias a su ayuda desinteresada, hicieron posible que “SEO - Cómo triunfar en buscadores” incluya magníficos contenidos:

A Ferran Arricivita, por su ayuda cediendo el dominio para el blog.

A Elvira San Millán, que nos ayudó en la revisión de fuentes.

A las empresas que, gracias a su increible feedback, nos ayudaron a hacer los casos prácticos:

-A todo el equipo de Minube, especialmente a Raul Jiménez y Pedro Jareño.

-A idealista, con Jesus Encinar, Fernando Siles y Jose María García a la cabeza.

-A Mercadeo en línea, con Carlos Chacón alias “Seocharlie” como colaborador estrella.

Otros colaboradores fueron:

-Juan Antuña, de Kanvas Media.

-Carlos Barrabés, de Barrabes Internet.

-Nuño Valenzuela, de Muchoviaje.

-Estrella Alamo, de RedKaraoke.

-Ex-compañeros de la empresa Adesis Netlife.

A todos ell@s, muchísimas gracias.

15 primeras reacciones al libro SEO en blogs, foros y similares


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Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 514

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 503

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 478

Deprecated: Function split() is deprecated in /home/libroseo/libroseo.com/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 481

27/10/2008 Foros Xeoweb

26/10/2008 Marketing Dinner

24/10/2008 El Blog de Ismael El-Qudsi

19/10/2008 Telendro.com

17/10/2008 El Blog de Tomás Rufino

17/10/2008 YaPCi

16/10/2008 Seofemenino

16/10/2008 Días del futuro pasado

16/10/2008 Seocharlie

16/10/2008 El Blog de Rosa Jiménez Cano

16/10/2008 El Blog de Alfredo Hernández

15/10/2008 ElpuntoES

14/10/2008 El Blog de New Briefing

14/10/2008 Noticiasdot

30/09/2008 El rincón de Raquel